Category: Business

Ghana hopes ‘Year of Return’ will boost tourism. But caution is needed

Ghana has designated 2019 as the Year of Return to commemorate 400 years since the first enslaved Africans arrived in Jamestown, Virginia in the United States. The government has been running a massive marketing campaign targeting African Americans and the diaspora, and various events have been arranged. The focus has been on memorialising the liberation from slavery. But it has also served as a marketing exercise to popularise Ghana as a tourism destination with Trans-Atlantic trade appeal.

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China’s tobacco industry is building schools and no one is watching

Would you send your child to a school named after a cigarette brand? What if it was one of only two schools in your area and boasting far better infrastructure? What if the school also had an inspirational slogan such as “genius is from hard work, tobacco helps you excel” on a sign or its walls, and a tobacco company’s logo on its building? Would you care if the school was built by a tobacco company?

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